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Morning Briefing for pub, restaurant and food wervice operators

Thu 23rd Oct 2014 - Fuller’s opens first coffee shop
Fuller’s opens The Fields coffee shop: Fuller’s has opened its first stand-alone coffee shop, The Fields, in Ealing this morning. Earlier this year, Fuller’s chief executive Simon Emeny told Propel that coffee sales at the company have now hit almost one million cups a year, a four times increase in the figure of four or five years ago. The company, which introduced its own coffee brand, Brewer Street, a couple of years ago, is opening the coffee shop unit next to one of its pubs, the Plough in Ealing, primarily to be used for training staff. This morning, Emeny told Propel: “The coffee shop is using a piece of property we already own – it’s not an acquisition. It’s an opportunity to test our breakfast ideas, and train staff in making outstanding coffee.” The 1,000 square foot site is close to Northfields tube station and has high footfall. “We will not be rolling out a coffee shop chain,” Emeny stressed. The Fields website states: “It’s rare to discover a place where you can be free from the stress of home or work. Whether it’s the whole afternoon or just five minutes, everyone needs to escape sometimes. With its classy shabby urban interior design, The Fields coffee shop in Ealing will be that place to be!” Of the offer, the website states: “We will be serving freshly cooked pastries and cakes, sandwiches and soups, plus more, including gluten free options. If you’re running late, on-the-go or simply need a long-awaited catch up with friends and family, we will be offering eat in or take away options. Look out for our different origins and blends of coffee beans, including guest beans, all served with some beautiful latte art and range of milks. We will also be serving drip and filter coffees, perfect for mild coffee drinkers or ladies that lunch. For the caffeine free amongst you, we have a great range of hand-blended loose leaf teas and infusions plus a great range of soft drinks and juices.” It open from 7am to 7pm, Monday to Friday, between 8am and 6pm on a Saturday and 8am and 5pm on a Sunday. The site offers “comfy sofas, Wi-Fi and USB ports”.


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