Wed 29th Oct 2014 - Inventive appoints Spirit's Beth McDonald as marketing director Inventive appoints Spirit's Beth McDonald as marketing director: New Inventive Bar Company, owner of the Revolution and Revolucion de Cuba bar chains, has appointed Spirit Pub Company's Beth McDonald as its new director of marketing and communications. Mark McQuater, Inventive's chief executive, told staff this morning: "This represents a significant strengthening of this key support function. As an operating company with two superb national brands, Revolution and Revolucion de Cuba, we need to fully use our market position to communicate and sell to customers using leading edge, exciting, creative marketing techniques and ideas. In addition our communication both internally and externally will be significantly better resourced with this appointment. Beth is a marketing professional and brings leading market experience from both licensed retailing with Spirit and in the fashion industry with Arcadia. She has worked on several national UK brands including Chef and Brewer and BHS. She is a high-energy, creative and intelligent individual who will be an inspiring and knowledgeable addition to our team." McQuater said the appointment "effectively fills the marketing leadership responsibilities left by Neil McLeod", who was marketing and sales director at Inventive until last summer. McDonald is currently serving her notice at Spirit and will join Inventive later next month. McQuater continued: "This represents a significant resource commitment by our business to the marketing function, which will play a key role in driving sales performance, and is an additional and complimentary resource to Carl Morris, who will continue as head of marketing for the group, where he has made a strong contribution to the business." McDonald has been brand director at Spirit since August 2013, having originally joined Punch as a brand manager in 2010 from Arcadia. She began her career with the estate agency Foxtons.