Story of the Day:
BrewDog launches new £50m crowdfunding push: Scottish brewer and retailer BrewDog has launched another crowdfunding round, looking to raise £7m initially with a stretch goal of £50m. The company wants to open two breweries in China, the first before 2020. It also wants to open a hotel, brewery and museum in London after its first hotel, the Doghouse at its brewery in Columbus, Ohio, “exceeded all expectations” and has been full every weekend since it opened. However its key focus is to open five brewpubs including one each of Germany, Italy, Spain and France. If the company hits the £7m target it will invest in four brewpubs across the four key European markets at £1m each (£4m total), extend production at its Ellon base (£1m), spend £1m on initial planning for its London hotel (the prospectus puts total cost at £10m) and invest £1m in a “Hop Drop” chilled beer delivery service. BrewDog has launched the crowdfund with a “BrewDog Millionaire” marketing offer, telling new investors one of them will be given £1m of BrewDog shares at the end of the crowdfund, with the winner chosen at random. The crowdfund will close on Friday, 5 July unless the directors decide to extend it. If the stretch goal of £50m is raised, the new investors will account for ownership of 2.73% of the company’s B Shares. This suggests the company values itself at circa £1.9bn. If £50m is raised, Brewdog lists its priorities in descending order of importance as £16m spend on five (sic) new brewpubs in France, Italy, Spain and Germany at £4m each, a £9m investment in the craft beer museum and hotel in London, £8m on expanding Ellon production, £4m on a US distillery and events space and, lastly, £6m on bars and brewpubs in Asia. The company has so far raised £216,475 from 1,038 investors. Meanwhile, BrewDog has acquired a brewery in Germany. The company has bought a brewery and taproom in the Mariendorf neighbourhood of Berlin from Stone Brewing. BrewDog will take ownership of the building, which dates to 1901 and has been a brewery since 2016, on Wednesday, 1 May. The 100 hectolitre brewery features a canning line, bottling line, ten hectolitre pilot system, and a 2,500 square metre taproom and outdoor space. The pilot brewery will essentially be given to the craft brewers of Berlin to help them start their brewing journey or scale up their business and BrewDog will showcase their beer in its German bars. After BrewDog takes stewardship of the brewery the company will continue to help and support Stone in Europe by brewing its beer for European distribution. BrewDog has been working with Stone Brewing since 2007, when it collaborated on a beer at BrewDog’s original brewery in Fraserburgh. Stone Brewing co-founder and executive chairman Greg Koch helped BrewDog set up its US brewery in Columbus after sharing details of the city. Koch said: “Ultimately the (Berlin) project turned out to be too big, too bold and too early in our growth curve. We stand proud and are heartened we can pass the Mariendorf beer temple into the capable hands of our friends at BrewDog. It will do great things and, from time to time as we’ve done in the past, we’ll do some of those great things together.” Brewdog co-founder James Watt added: “After BrewDog takes stewardship of the brewery we will continue to help and support Stone in Europe by making their beers for European distribution. This is good for the beers, good for the environment and, ultimately, good for beer fans. We would like to thank Stone for its support and camaraderie over the years and we look forward to our businesses continuing to work together in the spirit of true craft beer collaboration and partnership – all for the betterment of beer. We are really excited about being able to brew our beers for the German market in Germany as well as put together an amazing BrewDog beer experience in the heart of one of our favourite cities on the continent.” Meanwhile, BrewDog has lodged plans for a site in Cambridge. The company has applied to the city council to transform the former CAU premises in Bene’t Street.
Industry News:
MMU to launch time management programme based on best-selling book: Mastering Multi-Units (MMU), the training consultancy that specialises in the development of multi-unit managers in hospitality and retail, has announced a new partnership with Lee Cockerell, retired executive vice-president operations at Walt Disney World, to transform his best-selling book Time Management Magic (TMM) into a one-day programme for people who want to regain control of their time and life. MMU co-founder and director Lee Sheldon said: “It has been fantastic working with Lee to bring his timeless principles and approach to time management to life in this workshop. He credits the discipline and structure of TMM as a key component of his success. Like Lee, we also recognise time is the most precious thing we never seem to have enough of – so how we use it is one of the most fundamental choices we all have to make. We’ve built on his content to create the Productivity Spells, with practical and specific methodologies anyone can learn to dramatically improve their efficiency and effectiveness. While TMM is ideal for teams within organisations, we also recognise how crucial it is for people running small businesses to master these skills. To make TMM accessible to anyone who genuinely wants to get more organised, we’re launching the first public sessions in London (Thursday, 16 May) and Manchester (17 May) with more dates and locations to come. We want to inspire more people to spend their time wisely and to remember the fundamental truth – it’s not about the hours you put in, it’s about what you put into your hours!” Early-bird bookings made by Monday, 1 May will be charged at the discounted rate of £299 plus VAT. For more details, visit eventbrite.co.uk and search for “Time Management Magic”.
Sector should be ‘exempt from at-till restrictions’: UKHospitality has called on the government to exempt hospitality businesses from new childhood obesity measures. The trade body has responded to the government’s consultation on restricting the promotion of products high in fat, sugar and salt, welcoming a sensible approach to promotions in the sector but with concerns around unintended consequences. UKHospitality chief executive Kate Nicholls said: “Any measures the government introduces to tackle at-till product restrictions shouldn’t extend to the hospitality sector. The government has said it wants to tackle practices that could encourage children to over-consume and, quite rightly, highlights this in its proposals on promotions – but not on product placement. Hospitality businesses are, by and large, adult or mixed environments. It would be unusual to see a group exclusively comprising children in a restaurant and there are the obvious restrictions on unaccompanied children in pubs and bars. Any measures intended to combat at-the-till product placement aimed at children shouldn’t be allowed to spill over to hospitality. If they are, we could be presented with a ludicrous scenario whereby pubs are unable to display crisps or peanuts at the bar because they are restricted by childhood obesity legislation. Unnecessary and unintended restrictions that shouldn’t apply to hospitality businesses will only cause utterly needless problems. Hospitality businesses have already put in a lot of effort to reformulate menus and provide healthier options for customers and have engaged in a number of related consultations in recent months including calorie menu labelling, allergens and reformulation targets. The government should exempt hospitality from these location measures.”
Eagle Eye and Wireless Social sign exclusive partnership agreement: Eagle Eye, which creates digital connections enabling personalised, real-time marketing, has partnered with Wi-Fi solutions provider Wireless Social to deliver a pre-integrated solution for its joint food and beverage customers. Wireless Social is working with Eagle Eye to offer a joint customer proposition by integrating its Wi-Fi data and guest insights with the Eagle Eye AIR platform. The integration between the two parties means Wireless Social customers will be able to use its targeted guest engagement capabilities for the first time to deliver relevant promotions to customers that are redeemable immediately at point of sale. The reporting capability of Wireless Social also gives operators full visibility of campaign effectiveness by tracking the number of additional repeat visits generated as a result. Eagle Eye chief executive Tim Mason said: “This agreement with Wireless Social represents an exciting new opportunity to expand our footprint into the UK hospitality market and enable our clients to deliver more personalised and timely offers and promotions based on their customers’ individual preferences.” Wireless Social chief executive Julian Ross added: “Our connection to the Eagle Eye AIR platform makes it possible to deliver vouchers in real time to target audiences while we can also track promotional effectiveness to make sure it adds long-term value. This allows us to offer our customers an extended proposition that enables them to truly understand their customers, drive sales and footfall, and increase customer loyalty.”
Restaurant app Tamu launches offering group bookings and pre-paid orders: A social dining app, Tamu, has launched making it “easy for large groups to create events, invite guests, reserve tables, pre-order food and split bills in one platform”. Restaurants pay nothing in advance and commission is only taken from guaranteed bookings. Tamu allows diners to order ahead, reserve a table and pay in advance. Friends can be invited to join the booking meaning all diners have to do is turn up, eat and go without waiting for service or the bills. Tamu said its partner restaurants could turn over tables quickly in peak hours, reducing total waiting time by “up to 30 minutes per table”. Restaurants use a staff app that relays bookings and orders to the team. Atif Jibrael Fazil, chief executive and co-founder of Tamu, said: “We need to remove the damage caused by traditional online bookings that lead to no-shows, which account for 5% to 20% of total restaurant bookings across the country. This costs venues thousands of pounds a month. Tamu removes the risk by delivering guaranteed bookings with orders paid for in advance. People no longer eat out alone, nor do they want to wait for tables, chase staff for menus, wait for food to be served and then wait again to pay. Changing this process is the secret to winning more bookings.”
Places available for 2019 Drinks Trade Regatta: Places are still available for the brewing industry’s annual sailing event, the Drinks Trade Regatta. Businesses taking part or that have expressed an interest include Oakman Inns and Restaurants, Beds and Bars, 1AGRM, C&C Group (Magners), Zonal, Christie & Co, Brew+Press, Sky, Young’s, Matthew Clark Bibendum, Golden Brick Pubs, Molson Coors, Clarke & Son and last year’s winner, Jagermeister. The 29th regatta will take place from Friday, 10 May to Sunday, 12 May on the Solent. Teams are asked to donate £1,000 to charity with the top three contributors able to donate a percentage (first place 50%, second 30% and third 20%) to a charity of their choice. Last year’s event saw 19 teams participate, with almost £25,000 raised for charity. The teams will depart from Port Solent, Portsmouth, on a fleet of Sunsail First 40s to Cowes on the Isle of Wight to compete in seven races over two days. Teams will also enjoy a barbecue at Cowes’ Royal Corinthian Yacht Club and a gala dinner at the Royal Yacht Squadron. The cost is £3,250 per yacht, which includes VAT and the £1,000 charity donation. Crews can be novices as Sunsail, which facilitates the event, can provide skippers for an additional cost. For more information, call Sunsail account manager Terry Hunt on 02392 222 221.
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Company News:
Landlord terminates occupation rights at Leeds Bierkeller: Leeds Bierkeller Entertainment Complex (BEC) has closed after its new owners were refused a permanent tenancy. Access Commercial Investors 6 (ACI6) took over the three-bar site in South Parade in December when original owners, bar company Burning Night Group, went into administration. It was given a temporary tenancy for the venue and four other Bierkeller sites – in Liverpool, Manchester, Birmingham and Nottingham – and the bars were able to continue operating as normal. At the time all jobs were lost and Leeds-based ACI6 hoped to secure a permanent agreement with the administrators and landlords for each venue. However, on Friday (5 April) the company received notice its occupational rights for Leeds BEC had been terminated and the site – comprising Bierkeller, sports bar Shooters, and Smokin’ Bar & Kitchen – was closed with immediate effect. An ACI6 spokesman said the company was “very disappointed by the decision and the way in which the process had been handled by the administrators and landlord”. He said: “We had no advance knowledge and were given no warning of this and, as a result, everyone has been left in unnecessary limbo by the sudden closure. It was always our intention to remain in the existing premises for as long as possible and to try to secure a permanent tenancy. Our primary concern when we took over the business was to keep it running and secure the jobs of everyone working at each site. This decision has left us unable to do this. It has been taken out of our hands and it’s obviously not the outcome we were looking for. Bierkeller Leeds employs 60 people and their roles, as they were, now no longer exist with no notice, which we believe was completely unnecessary. Even if the final outcome couldn’t have been avoided, we feel there could have been more open communication and the wind-down process could have been more controlled to minimise the impact on staff.” He said the other four city centre sites were unaffected by the closure of Leeds and negotiations were ongoing to secure their permanent tenancies. The spokesman added: “We are currently in discussions with staff from Leeds to assess possible alternative employment options elsewhere in the business.”
Crate Brewery hits £500,000 crowdfunding target to incorporate Silo as zero waste concept quits Brighton: London-based Crate Brewery has hit its £500,000 target on crowdfunding platform Crowdcube to fund a major refurbishment of its Hackney Wick home that will also see zero-waste Brighton restaurant Silo brought to the capital. The company is offering 4.21% equity in return for the investment, giving the company a pre-money valuation of £12m. So far, 890 investors have pledged £531,930 and the campaign is now overfunding. Part of the refurbishment of The White Building will see the team develop a restaurant space with Silo founder Doug McMaster, who will also host workshops in a new space next to the restaurant alongside talks on food, beer, art and culture. The pitch states: “We started life in July 2012 with a dream of creating the ultimate craft beer and food experience. We opened Crate, a micro-brewery and pizzeria. We now have the chance to turn our space into a mecca for craft beer fans and a hub for creativity. Your investment will allow us to add a brewery for experimentation and innovation; open a restaurant with dishes inspired by new culinary thinking; open an events space and launch a year-round programme of cultural events; transform our taproom from 4,000 to 8,000 square feet; and build 1,000 square feet of affordable workspace to act as an incubator for talent. Crate achieved £3.95m turnover in FY2018 with an Ebitda of £88,000.” Meanwhile, Silo is closing its Brighton restaurant to concentrate on the Crate project. A post on its Facebook page read: “This year is our fifth and final year in our beautiful Brighton dwelling. As our lease ends we have decided to broaden our reach into the capital. We have the opportunity to evolve and take zero waste to the next level; to demonstrate the system works even in one of the world’s biggest cities.”
Laura Ashley Hotels to open Coventry site: Laura Ashley Hotels is expanding its portfolio to include The Chace Hotel in Coventry. The Chace Hotel is already home to the Laura Ashley Tea Room, which opened in October. Now the entire 66-bedroom hotel is undergoing a major refurbishment to bring it in line with Laura Ashley brand standards, including the wallpapers, fabrics and furnishings seen in the Laura Ashley in-store range. There will be a lot of British fabrics and furnishings throughout, drawing inspiration from the hotel’s Victorian heritage. There is currently a Laura Ashley hotel in Windermere, with one due to open soon in Buckinghamshire.
Bottega looks to launch prosecco bars at three more UK airports: Italian drinks brand Bottega is looking at opening prosecco bars at a further three UK airports, Propel has learned. Bottega has started exploring expansion plans on the back of the success of its debut UK airport site, at Birmingham, in partnership with transport hub foodservice specialist SSP Group. The Birmingham airport bar has just marked its first anniversary and has seen “strong, continuous growth” during the 12 months. Bottega has since opened 16 variations of the concept in locations around the world, including the Seychelles, South Korea, Gibraltar, Bulgaria, Oman and Tanzania. It is about to double up in Birmingham by opening a venue on the boardwalk at Arena Birmingham this month, while five further venues will open this year, including in Dubai, Italy and Malaysia. Propel understands the focus this year will be on those openings, with UK expansion to be explored in more detail in 2020. Bottega owner and managing director Sandro Bottega said: “I am very happy about the success of this concept, which reflects the core values of Bottega and aims to promote and enhance the reputation of Italy. It’s great to acknowledge that British and global consumers appreciate prosecco and our culinary tradition made of simplicity, genuineness and taste. We are grateful to SSP and Birmingham airport for believing in the project and supporting its development.”
Gourmet Burger Kitchen shuts second site in matter of days with Exeter closure: Gourmet Burger Kitchen has closed its restaurant in Exeter – the second to shut in the space of a few days. The company has closed the outlet at the Guildhall shopping centre. Staff at the restaurant, which opened in 2016 as part of the £12m Queen Street dining quarter, were given “two weeks’ notice ahead of the shock closure”, reports Exeter Live. It is the second restaurant Gourmet Burger Kitchen has shut in a matter of days, with its York site having also closed. Owned by South African-based Famous Brands, Gourmet Burger Kitchen entered into a company voluntary arrangement in December that resulted in the closure of 24 restaurants. Last month, Famous Brands said Gourmet Burger Kitchen had returned to growth, with like-for-like sales for the 16 weeks to 24 February up 4%.
Former Pidgin head chef to open Hackney neighbourhood restaurant on Wednesday: Former Pidgin head chef Adolfo De Cecco is to open a neighbourhood restaurant in Hackney, east London, this week. De Cecco will launch Casa Fofó on Wednesday (10 April) at a site in Sandringham Road formerly occupied by Italian bistro Lardo Bebe. The name Casa Fofó is a tribute to De Cecco’s grandfather. The six-course set menu will reflect De Cecco’s heritage as well as his international culinary background, while the wine list will focus on natural and low-intervention wine. The space will be split into seats by the kitchen, a communal table in the basement and an outside area. De Cecco said: “I want to create an atmospheric place that feels just like home, both in the kitchen and the dining area. Diners should feel like house guests enjoying a meal especially prepared for them based on the best ingredients that day and the mood we are in.”
Pub snack brand backed by BrewDog co-founder closes crowdfunding campaign after raising £895,000: Pub snack brand Serious Pig, which is backed by James Watt, co-founder of Scottish brewer and retailer BrewDog, has closed its fund-raise on crowdfunding platform Crowdcube after raising £895,000. The investment will be used to accelerate growth and expand its product range during the next three years. Founder George Rice was offering 4.88% equity for the initial £350,000 investment, giving the company a pre-money valuation of £7.4m. In total, 1,614 investors pledged £895,000 with the campaign now closed. Watt has advised Serious Pig during the past four years and personally invested in this round of funding. Rice said: “This investment is going to allow us to compete with the major snack brands in the UK. It will allow us to grow our sales and marketing team to really accelerate our growth so we can reach every corner of the UK.” Serious Pig’s products include snacking salami and crunchy snacking cheese.
McDonald’s trims US late-night menu to eight items: McDonald’s is trimming the late-night menu at its US restaurants to eight items in a bid to improve speed. The shortened menu debuts on Tuesday, 30 April and applies to restaurants that are open after midnight. Items available after midnight will include the Big Mac and Quarter Pounder burgers, Chicken McNuggets and all-day breakfast, reports Nation’s Restaurant News. McDonald’s stated: “We always want our customers’ experiences to be simple, smooth and delicious – any time of day. That means we’re always looking for ways to serve them even better, day and night.” McDonald’s operates 14,000 restaurants in the US but because many are franchised it’s unclear how many are open past midnight.
Wok to Walk lines up Coventry site: Asian fusion chain Wok to Walk is lining up a site in Coventry – its 14th in total. The company has applied to the city council to convert the former Blue Arrow recruitment agency in Cross Cheaping into a restaurant. The main restaurant would be on the ground floor, while the staff areas, prep and storage would be on the floor above, reports Coventry Live. The planning statement reads: “Wok to Walk aims to give customers total flexibility and involve them in the cooking experience through the use of open kitchens. Each meal is prepared in less than five minutes so it is fast but, make no mistake, this is not fast food.” Wok to Walk offers rice and noodle bases cooked with a choice of meat, fish and vegetables, with a selection of sauces stirred through. Options include udon noodles with shrimp, bamboo shoots and oyster sauce, and brown rice with tofu, broccoli and Asian hot sauce. Wok to Walk’s other restaurants are in Birmingham, Bristol, Cardiff, Leeds, Liverpool, London and Reading.
Whitbread signs for second Jersey Premier Inn: Whitbread has signed to open its second Premier Inn in Jersey, as part of a major redevelopment in St Helier. Property investment and development company Le Masurier is behind the £70m Bath Street scheme, which includes retail, bar and restaurant units, apartments and the hotel. Whitbread has signed a lease to operate the 122-bedroom hotel, adding to the site it opened in July last year at Charing Cross, also in St Helier. Jacqui Allum, head of estate development at Whitbread, said: “Jersey is a relatively new market for Premier Inn and our confidence to invest further in the island has been underpinned by the strong performance of our Charing Cross hotel. This performance, along with the high level of interest from our customers searching for Jersey on our website, has encouraged us to partner with Le Masurier and invest in the Bath Street site.” Le Masurier managing director Brian McCarthy added: “Despite the whole Brexit uncertainty, this demonstrates Le Masurier’s confidence in investment in Jersey and also Whitbread’s confidence in the island.”
Molson Coors appoints new UK and Ireland financial director: Molson Coors, which owns Cornwall-based Sharp’s Brewery and Suffolk-based cider-maker Aspall, has appointed a new financial director for the UK and Ireland, Propel has learned. Rob Eveson has replaced Simon Kerry, who has been promoted to the position of chief financial officer for Molson Coors Europe. Eveson joins from Molson Coors Canada, where he has been interim chief financial officer for the past two years. He has been with the Molson Coors business for 17 years, holding senior finance roles in the UK and Europe. Kerry’s promotion comes after six years in the UK and Ireland role. Phil Whitehead, managing director of Molson Coors UK and Ireland, said: “We are delighted to welcome Rob back into the team following his successful move to Canada. I have no doubt his strong knowledge of the business and global experience will stand us in good stead and ensure a seamless transition. While we are sorry to lose Simon from the team here, his well-deserved promotion recognises his contribution over the past six years in driving the success of our UK and Ireland business. I’m looking forward to continuing to work with him as part of our European business unit.”
Go Ape opens first Warwickshire attraction: Visitor attraction Go Ape has opened its first site in Warwickshire, at Coombe Country Park, near Coventry, creating 30 jobs. The attraction features The Plummet, a 12-metre vertical drop, a dual Tarzan Swing and a 200m double zip course. Richard Harrison, managing director of Coombe Abbey Park, which operates the hotel and cafes within the park, told Insider Media: “Go Ape is going to be a fantastic asset for the Coventry and Warwickshire region.” Go Ape has 33 sites in the UK and 16 in the US.
Brunning & Price receives Coeliac UK accreditation: Brunning & Price, The Restaurant Group-owned pub business, has received accreditation from Coeliac UK, with a gluten-free menu now in place in each of its 71 sites. The company adopted Coeliac UK’s training for all its managers and head chefs and has worked with suppliers as it edges closer towards becoming a gluten-free food business. Although most of its sauces, gravies and dressings were already gluten-free, other dishes have followed suit including its fish and chips, with the beer batter recipe changed to move away from the wheat-containing original.
Hall & Woodhouse recognises pub partners at annual awards: Dorset brewer and retailer Hall & Woodhouse has recognised the work of its pub partners at its annual awards. The event, held at the Crown Hotel in Blandford, saw a host of accolades handed out including pub of the year, which was won by The Lamb Inn in West Wittering, near Chichester. Chris Chapman, Hall & Woodhouse business partnerships commercial manager, said: “Our estate continues to grow year-on-year and we are proud of the work we do in collaboration with our business partners to provide them with the support they require to run their own business successfully.” Hall & Woodhouse operates 180 pubs across the south of England.
Fledgling operators acquire Cotswold hotel for £1.9m: Management consultants Corinna and James Rae have partnered with Simon Austin, former manager of the Royal Crescent Hotel in Bath, to acquire Cotswolds hotel Burleigh Court for £1.9m. The Georgian hotel in Minchinhampton has been bought from owner Louise Noble in a deal brokered by Colliers International. Grade II-listed, 18-bedroom Burleigh Court was built in 1800 and remodelled 100 years later by Sir Clough Williams-Ellis, who created Portmeirion in North Wales. Corinna Rae said: “The three of us share a great passion for hospitality and knowledge of what good hosting looks and feels like. At Burleigh Court we now have the opportunity to create a place of intimate hospitality that will be truly special.” Peter Brunt, of Colliers International, added: “Honey-pot locations such as the Cotswolds seem immune to any negativity, with the region targeted by buyers as a copper-bottomed location in which to trade, leading to significant market activity.”
Hoxton launches in Chicago for seventh site: Hoxton, the hotel brand owned by investment company Ennismore Capital, has opened its seventh site, in Chicago. The 182-bedroom hotel is the third Hoxton site in North America following openings in Williamsburg and Portland last year. Ennismore has partnered with Boka Restaurant Group for Chicago’s food and beverage offering – Peruvian-inspired rooftop restaurant Cabra Cevicheria, modern Mediterranean restaurant Cira, and cocktail bar Lazy Bird. Hoxton Chicago features a number of firsts for the brand, including a rooftop pool, wellness studio, ground-level retail unit and co-working concept, Boutique Hotelier reports. Ennismore opened the first Hoxton in Shoreditch in 2006, followed by The Hoxton Holborn in 2014. The Hoxton Amsterdam launched in 2015 and The Hoxton Paris two years later. Sites in Los Angeles and Southwark, London, are in the pipeline.
Manchester-based operators shut vegan restaurant: Manchester-based operators Matt Nickson and Annabel Holland have shut their vegan restaurant Folk & Soul less than a year after opening. The husband-and-wife-team, who also operate nearby jazz club Matt & Phreds, launched the venture in the former Odd Bar site in Thomas Street in May last year. The restaurant and bar served a menu of entirely plant-based bar food. As well as a seasonal menu, the restaurant also served a range of vegan cocktails and vegan baked goods. The closure was announced on the restaurant’s Instagram page but hinted it could return in another form as a street food venture or pop-up restaurant, reports The Business Desk. The post read: “As of now this version of Folk & Soul is closed. We’ve had an amazing time and met the most wonderful people you could imagine. We will be back and expect to find us in the most unexpected places!”