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Fri 16th Feb 2024 - Exclusive: Greene King Pub Partners to launch second franchise concept ‘Nest Pubs’ |
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Exclusive – Greene King Pub Partners to launch second franchise concept ‘Nest Pubs’: Greene King Pub Partners, the leased, tenanted and franchise division of Greene King, is to launch its second franchise pub concept under the name “Nest Pubs”, Propel has learned. The new franchise concept follows the success of Hive Pubs, Greene King’s first franchise pub concept, which was launched in 2021 and now operates 46 sites. Hive Pubs will continue to expand and grow alongside Nest Pubs, which will be wet-led pubs predominantly located on busy high streets and in communities, “providing great value, an excellent experience and regular sport and entertainment”. Alongside a wide drinks range, the pubs will serve pizza as a food option. Each Nest Pub will have Sky Sports and TNT Sport subscriptions. Alongside this, they will provide a regular calendar of entertainment. Greene King Pub Partners said it will be investing six-figure refurbishments into each new Nest Pub, so it can deliver the franchise concept fully. Like Hive Pubs, Nest Pubs will be aimed at those with pub management or assistant pub management experience who are looking to take the step up and run their own pub business. The company said: “As wet-led pubs with a smaller food offer than Hive Pubs, Nest Pubs franchisees will only need a small team to operate their business. A Nest Pubs franchisee will be able to get the keys to their own Nest Pub for £3,000, including agreement fees, inductions and on-site training. Like with Hive Pubs, Nest Pubs franchisees will earn through a percentage of food and drink sales. On top of this, they get a share of the profits in their pub and will earn bonuses based on performance in key areas such as operational excellence.” Greene King Pub Partners aims to open the first Nest Pub this spring, with plans to open more sites during 2024, and has begun recruiting for franchisees. Dan Robinson, managing director of Greene King Pub Partners, said: “We are delighted to continue the growth and success of our franchise offer with the development of Nest Pubs. Alongside this, we’ll continue to grow our successful Hive Pubs franchise concept with more openings. Our overwhelming focus as a business remains in the leased and tenanted space, but we are excited to continue the growth of our franchise pub business through Nest Pubs.”
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