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Morning Briefing for pub, restaurant and food wervice operators

Tue 2nd Jul 2024 - Update: Sides surpasses £1m weekly revenue, Bistrot Pierre accounts
Sides surpasses £1m weekly revenue, targets 20-strong restaurant estate: Sides, the food business from YouTube collective Sidemen, has surpassed the £1m weekly revenue mark for the first time, following the launch of its new tie-up with Iceland, and announced plans to more than triple its current six-strong restaurant estate. The company plans to grow its restaurant count from six to twenty within the next 12 months, including launching in some more major UK shopping centres. It already operates in the Bluewater, Lakeside, Arndale and Merry Hill shopping schemes. Last week, the business debuted an exclusive 15-product range with retailer Iceland, marking a significant move for the Sidemen brand into the grocery sector. Taking over an Iceland store, the business launched a pop-up, which showcased its new supermarket range, including products such as wings, ribs, fried chicken and Sides sauces. Robin Mehta, chief executive of Sides, said: “Since the Iceland announcement earlier this month, we’ve experienced a significant increase in foot traffic to our restaurants, driven by a rise in brand awareness. We created the Sides brand with the goal of becoming recognised as the UK’s home of freshly cooked, high-quality fried chicken. Every piece of chicken served in our restaurants is freshly cooked and never frozen, a commitment that has been key to our success. We aim to make the brand accessible to everyone, delivering the finest chicken both on-site and in-store, at an affordable price. Achieving £1m in one week is a significant milestone and a strong indicator of the growing recognition of our restaurant’s quality. This has been an incredibly exciting week for our brand, but our growth doesn’t stop here – this is just the beginning of our Sides journey.”

Premium Club members to receive new searchable and segmented New Openings Database this week: The next Propel New Openings Database will be sent to Premium Club members on Friday (5 July). For the first time it will also be delivered in an easy to search excel sheet and segmented into seven key categories of cafe bakery, casual dining, experiential leisure, fine dining, hotels, pubs and bars, and quick service restaurants. The database will show the details of 160 site openings, including which company has opened a site or its plans to open one in the future. It will have details on what type of site it is and its location, and there will also be a website link to the businesses. The database is published on a monthly basis and Premium Club members will also receive a 12,356-word report on the 160 new additions to the database. The database includes new openings in the pub and bar sector such as 1940s-style pub Cahoots Ticket Hall Boozer, which Inception Group is opening in Soho, London. Meanwhile, A Rule of Tum’s new pub Dr Foster’s is opening in Gloucester while The Waverley, a bar from Grizzly Bars, is gearing up to launch in Chippenham. Premium Club members also receive access to five other databases: the Turnover & Profits Blue Book; the Multi-Site Database, produced in association with Virgate; the UK Food and Beverage Franchisor Database, the UK Food and Beverage Franchisee Database and the Who’s Who of UK Hospitality. Plus, all Premium Club members will be offered a 20% discount on tickets to Propel paid-for events including Social Media for Profit (18 July), the Talent and Training Conference (1 October) and Restaurant Marketer and Innovator (two days in January 2025). Operators that are Premium Club members are also able to send up to four members of staff to each of our four Multi-Club Conferences for free. Premium Club members receive their daily Propel Info newsletter 11 hours earlier than standard subscribers, at 7pm the evening before. They also receive videos of presentations at eight Propel conference events two weeks after they are held. This represents around 100 videos of industry insight over the course of the year. Premium Club members will be sent a dedicated monthly newsletter that will highlight key updates in the sector and direct subscribers to all the vital content their membership offers. PremiumClub members also receive exclusive opinion columns every Friday at 5pm, which include the thoughts of Propel group editor Mark Wingett and a host of industry leaders from across the sector. A Premium Club subscription costs an annual sum of £495 plus VAT for operators and £595 plus VAT for suppliers. Companies can now have an unlimited number of people receive access to Premium Club for a year for £995 plus VAT – whether they are an operator or supplier. Email kai.kirkman@propelinfo.com today to sign up.

Bistrot Pierre – new initiatives have “significantly improved future Ebitda levels”, extends bank facility: Bistrot Pierre, the Nick White-led company, has said that a number of initiatives taken to address the cost base of the business have “significantly improved future Ebitda levels and increased the board’s confidence in a brighter future”. It comes as the business reported turnover for the year to 30 June 2023 of £24,417,774 (2022: £28,419,444), with a pre-tax loss of £2,989,660 (2022: loss of £1,023,265). Full-year Ebitda was zero against £700,000 the year before. The company said: “The financial year covered by these accounts began on 1st July 2022 and is the first full financial year not to be directly impacted by the covid-19 pandemic. However, the lasting impact of the change it brought to everyone’s lives, including our employees and customers, became evident. Inflation running at 10% and the cost-of-living crisis driven by the pandemic and other world-wide events inevitably caused people to consider much more carefully when, where and how they would spend their limited funds. When they do visit, their expectations are much higher as they need to feel the value of their experience. The business has therefore been very focused on service and in particular driving consistency, to ensure that all of our guests enjoy the same great experience. It became clear that some locations were no longer viable to operate and the difficult decision was taken to close our restaurants in Newport in September 2022 and Altrincham in December 2022. This left the company operating 17 restaurants by the end of the financial year. Many of the challenges experienced in the prior year continued in 2022/23; supply disruption, food and beverage inflation, energy prices and the cost of labour, but availability of team members has improved. A number of factors have helped with this, including improved external recruitment processes, internal development programmes and the introduction of 10% service charge fully paid out to team members. Continued focus on reducing costs, simplifying menus, reducing operational complexity and improving procedures to become more cost efficient, ensured price increases could be minimised at a time when our guests can least afford them. In light of the reduced number of restaurants and continuing cost pressures, a radical review of the above restaurant company structure was completed, resulting in a major restructure in September 2022. Multiple roles were removed, leading to a leaner structure and more agile approach to the running of the company. A brand review was undertaken in the year, culminating in the roll out of a more modern and contemporary brand style including widening the Bar Pierre concept to a number of locations. The group turnover reduced from £28.4m in 2021/22 to £24.4m 2022/23 due to the closure of Altrincham and Newport (£1.5m in 2021/22) and the tougher trading environment following the temporary boost in sales in the prior year at the end of the lockdown periods. Trading Ebitda also reduced as a consequence of the lower sales and the multiple cost pressures the business faced. Post year end a number of initiatives have been successfully actioned to address the cost base of the business to ensure financial stability during this period of a challenging external trading environment. Due to improved footfall in the area, the Newport restaurant has also been reopened under new branding concept Pierre’s. These actions have significantly improved future Ebitda levels and increased the board’s confidence in a brighter future.” In May 2024, the company’s existing bank loan facility was formally extended and is now repayable in November 2025. In May, the company launch its new all-day dining concept, Pierre’s, in Newport, which marketing director Jess Wight told Propel would potentially be rolled out if successful. The opening marked a first opening for the group since 19 of its sites were acquired out of administration in 2020 and brought its estate back up to 18. 

Shop prices inflation slows to lowest pace in three years: Discounting and falling food costs have driven down the pace of price rises in Britain’s shops to the slowest rate in almost three years, new figures suggest. The Times reports the annual rate of shop prices inflation eased to 0.2% in June, down from 0.6% in May and to the lowest level since October 2021, according to data published by the British Retail Consortium and NielsenIQ. Food prices inflation measured 2.5% last month, down from 3.2% in May. That represents both the 14th consecutive fall for the category and the lowest level since December 2021. Price rises for fresh food slowed further to 1.5%, down from 2% in May. Products other than food remained in deflationary territory, with a 1% fall, compared with a decline of 0.8% in the previous month. Helen Dickinson, chief executive of the consortium, said: “Food inflation is now lower than any time since 2021, helped by falling prices for key products such as butter and coffee. Meanwhile, non-food prices went deeper into deflation as retailers tried to drive sales by discounting. This was particularly true for TVs, with great deals to capitalise on the Euros fever.” Mike Watkins, head of retailer and business insight at NielsenIQ, said: “Shop prices inflation is still slowing and this will be of help to shoppers as they plan their household budgets for essential goods and services. With uncertainty around discretionary spending, we expect the intense competition across the marketplace to keep price increases as low as possible this summer.” Dickinson said the decline was thanks, in part, to retailers investing in their operations and supply chains during the cost-of-living crisis in an effort to “compensate for the impact of global shocks on input costs”. “Whoever wins Thursday’s election will benefit from the work of retailers to cut their costs and prices, easing the cost of living for millions of households. The last few years should serve as a warning that where business costs rise significantly, consumer prices are forced up, too.”

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