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Morning Briefing for pub, restaurant and food wervice operators

Tue 12th Aug 2025 - Update: Pasta Evangelists, Just East Takeaway and Costa Coffee
Pasta Evangelists to invest more than £30m in new restaurants as it looks to build dine-in estate and eyes global estate of 300: Pasta Evangelists has said it will invest more than £30m in new restaurants as it looks to build its dine-in estate and eyes a global estate of 300. Pasta Evangelists opened its first restaurant site last summer, in Richmond, south west London, after initially launching as a takeaway service and building an estate of 47 takeaway units. Co-founder Finn Lagun told Propel at the time of the Richmond launch that the company was eyeing a UK footprint of 100 restaurant sites. Lagun told The Times it now plans to invest more than £30m in the new restaurants, about half of which will be “flipping” its dark kitchens. “If you are just doing delivery only, you can obviously only be making delivery-only cash,” Lagun said. “But if you dine in as well, you get the dine-in cash, alcohol sales and offer our events like pasta-making experiences, which are very high margin.” Pasta Evangelists now operates eight restaurant sites, including Greenwich, Guildford and Manchester airport, and plans to open a further three sites in London in the coming weeks. Co-founder Alessandro Savelli said his intention was for Pasta Evangelists to “become the UK’s fastest-growing, casual dining hot spot” – adding that in the long term, the business was aiming to open 300 restaurants around the world and become a multibillion-pound business. News of the investment was welcomed by chancellor Rachel Reeves, who said that Pasta Evangelists’ plan was “another vote of confidence in the UK” and “demonstrates the dynamism and resilience of British businesses”. Pasta Evangelists, founded in 2016 by Lagun, Savelli and Chris Rennoldson, also has a franchise programme, led by former Starbucks head of property acquisitions and franchise store development, Axel Bret, with Richmond its first franchise opening. In October 2024, Pasta Evangelists reported turnover increased to a record £32,247,162 for the year ending 31 December 2023 compared with £24,976,267 the previous year. Pre-tax losses rose to £14,685,159 from £9,359,281. The Manchester airport site, which opened in November 2024, was not only its travel hub debut, but also saw the company’s first breakfast offer. It also made its hotel debut in April, at Splendid Hospitality Group’s No. 88 Walmgate at Hotel Indigo York. That same month, Savelli said he has had contact from possible partners in China and the US and went on to say that the latter is “the future” of the business. Pasta Evangelists is aiming to have 15 franchise locations open by the end of 2025. Pasta Evangelists features in the UK Food & Beverage Franchisor Database, which is exclusive to Premium Club subscribers and currently features 360 companies. A Premium Club subscription costs an annual sum of £495 plus VAT for operators and £595 plus VAT for suppliers. Companies can now have an unlimited number of people receive access to Premium Club for a year for £995 plus VAT – whether they are an operator or supplier. Email kai.kirkman@propelinfo.com today to sign up.

Premium Club subscribers to new UK Food & Beverage Franchisee Database tomorrow: Premium Club subscribers will receive the latest Propel Food & Beverage Franchisee Database tomorrow (Wednesday, 13 August), at 12pm. The database will feature ten new entries, plus updates to existing entries, to take the total number to 260 and more than 106,000 words. The new entries include Coyote Ugly and Which Wich franchisee Breaking Brands, Costa Coffee franchisee Fancy A Coffee, Amorino franchisee HCP Gelato and motorway services operator and multi-brand franchisee Roadchef. Premium Club subscribers also receive access to five other databases: the New Openings Database, the Multi-Site Database, the UK Food and Beverage Franchisor Database, the Turnover & Profits Blue Book and the Who’s Who of UK Hospitality. All Premium Club subscribers will be offered a 20% discount on tickets to Propel paid-for events and discounts on specialist sector reports. Operators that are Premium Club subscribers are also able to send up to four members of staff to each of our four Multi-Club Conferences for free. Premium Club subscribers receive their daily Propel Info newsletter 11 hours earlier than standard subscribers, at 7pm the evening before. They also receive videos of presentations at eight Propel conference events two weeks after they are held. This represents around 100 videos of industry insight over the course of the year. Premium Club subscribers will be sent a dedicated monthly newsletter that will highlight key updates in the sector and direct subscribers to all the vital content their membership offers. Premium Club subscribers also receive exclusive opinion columns every Friday at 5pm, which include the thoughts of Propel group editor Mark Wingett and a host of industry leaders from across the sector. A Premium Club subscription costs an annual sum of £495 plus VAT for operators and £595 plus VAT for suppliers. Companies can now have an unlimited number of people receive access to Premium Club for a year for £995 plus VAT – whether they are an operator or supplier. Email kai.kirkman@propelinfo.com today to sign up.

Dutch technology investor gets EU green light for €4.1bn Just Eat Takeaway takeover bid: Dutch technology investor Prosus has gained European Union antitrust approval for €4.1bn Just Eat Takeaway takeover bid after agreeing to sell down its stake in Delivery Hero. Amsterdam-headquartered Prosus, which is majority owned by South Africa's Naspers, is banking on its artificial intelligence capability to boost Just Eat Takeaway, Europe’s biggest meal delivery company. The European Commission said Naspers offered to significantly reduce its 27.4% stake in Delivery Hero to below a specified low percentage within 12 months. Naspers also pledged not to exercise the voting rights with its remaining limited stake in Delivery Hero, and also not to increase its stake beyond the specified maximum level. It will not recommend or propose any person to Delivery Hero's management and supervisory boards. Prosus said the EU decision was the final regulatory approval needed to close the offer, which ends on 1 October, and that if all offer conditions including the acceptance threshold for the deal are met by that date, it will declare its offer unconditional within three business days. “Our ambition is clear: to build a true European tech champion and lead the next chapter in food delivery innovation,” Prosus chief executive Fabricio Bloisi said in a statement. The deal would make Prosus the world’s fourth-largest food delivery company after Meituan, DoorDash and Uber, according to ING analysts.
 
Costa Coffee branch blasted for offering free drink for good reviews: A Costa Coffee branch has been blasted after promising customers a free coffee in exchange for a good review. The outlet in Potters Bar, Hertfordshire, had a sign on the counter that promised customers “any medium-sized drink for free” if they rated the store a nine or 10 out of 10 on an emailed feedback form, reports The Telegraph. Mark Shaw, who posted a photo of the sign on X, wrote: “Costa Coffee, love to hear your thoughts on this. Surely it makes a total mockery of your reviews?” The official Costa Coffee account replied: “Ooh that’s quite cheeky, drop us a DM so we can chase this up Mark?” Martyn James, a consumer rights expert, said that customer reviews “only work if they are given freely, without incentive or manipulation”. He added: “Given that review sites are now covered by law, this frankly outrageous attempt to game the system is as shameless as it is forbidden. As customers, we all need to question reviews until the new rules are fully enforced. It is unclear whether the review was posted to be public on a review site, or sent internally to Costa Coffee, to be eligible for the free drink. Dr Jennifer Obaseki, a solicitor specialising in consumer law, said: “Making the coffee conditional on writing a review can be legally awkward. While no one is likely to sue for a ‘lost coffee opportunity’, consumer regulators take a dim view of promotions that pressure customers into leaving positive feedback.” The incident comes just months after new rules came into force under the Digital Markets, Competition and Consumers Act 2024, making it unlawful to post fake reviews, or to conceal incentives given in exchange for reviews. A Costa Coffee spokesman said: “We are aware of a sign that was displayed in one of our franchise stores, which was put up without approval and does not reflect company policy. As soon as we became aware of the sign, we asked the store to remove it, which they have done.”

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