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Morning Briefing for pub, restaurant and food wervice operators

Wed 27th Aug 2025 - Update: We Do Play secures new investment, Hall & Woodhouse results, Chopstix
We Do Play secures new investment from the Frasers Group: We Do Play – the multi-concept experiential leisure operator, has secured new investment from Frasers Group plc, formerly Sports Direct International, which is set to fund its next stage of growth. Frasers Group has made a minority investment in We Do Play, which marks its debut into the leisure market, diversifying its consumer offering through synergies with its existing ecosystem, including Sports Direct and its growing real estate portfolio. We Do Play is a UK-headquartered specialist operator of experience-led brands including Flip Out, Activate, Putt Putt Social and Rumble Rooms. Building on the success of openings in London and Newcastle, Frasers plans to launch more than 40 Activate locations nationwide in the coming years. Frasers Group chief acquisition officer, James France said: “Today’s announcement marks a significant milestone in our strategy to diversify and create more dynamic consumer and leisure experiences. We Do Play’s innovative brands align perfectly with our vision for a modern, experience-led consumer ecosystem. Together, we look forward to bringing these brands to more communities nationwide.” Rich Beese, chief executive of We Do Play, said: “We’re incredibly proud to partner with Frasers Group as we enter this next phase of growth. Our mission has always been to create memorable, energy-filled experiences that bring people together – and with Frasers’ backing, we’re now able to scale that vision faster and further. This partnership gives us the platform to innovate, expand our footprint, and elevate leisure across the UK and beyond.” Earlier this month, We Do Play said that it will launch Canadian immersive game brand Activate in the Midlands next. We Do Play, which founded Boom Battle Bar before selling the brand, first brought Activate to the UK last year, launching at The O2 in London. Last month, We Do Play opened a second Activate, at Newcastle’s Metrocentre, and has confirmed site number three will launch later this year at Leicester’s Highcross shopping centre. The 9,632 square-foot venue, which will be situated in the former House of Fraser unit on the lower mall. 

Premium Club subscribers to receive updated Multi-Site Database with 3,451 operators and 25 new companies on Friday: Premium Club subscribers are to receive the updated Multi-Site Database on Friday (29 August), at noon. The next Propel Multi-Site Database provides details of 3,451 multi-site operators and is searchable in seven main segments. The database features 1,003 (29%) operators from the casual dining sector, 801 (23%) pub and bar operators, 600 (17%) cafe bakery operators, 483 (14%) quick service restaurant operators, 283 (8%) hotel operators, 227 (7%) experiential leisure operators and 53 (2%) fine dining operators. The database is updated each month, and this edition includes 25 new companies. The database includes new companies in the cafe bakery sector such as neighbourhood café and deli concept Popin and fast-growing independent brand Cornish Bakery. Premium Club subscribers also receive access to five additional databases: the New Openings Database, the Turnover & Profits Blue Book, the UK Food and Beverage Franchisor Database, the UK Food and Beverage Franchisee Database and the Who's Who of UK Hospitality. All Premium Club subscribers will be offered a 20% discount on tickets to Propel paid-for events and discounts on specialist sector reports. Operators that are Premium Club subscribers are also able to send up to four members of staff to each of our four Multi-Club Conferences for free. Premium Club subscribers receive their daily Propel Info newsletter 11 hours earlier than standard subscribers, at 7pm the evening before. They also receive videos of presentations at eight Propel conference events two weeks after they are held. This represents around 100 videos of industry insight over the course of the year. Premium Club subscribers also receive exclusive opinion columns every Friday at 5pm, which include the thoughts of Propel group editor Mark Wingett and a host of industry leaders from across the sector. A Premium Club subscription costs an annual sum of £495 plus VAT for operators and £595 plus VAT for suppliers. Companies can now have an unlimited number of people receive access to Premium Club for a year for £995 plus VAT – whether they are an operator or supplier. Email kai.kirkman@propelinfo.com today to sign up.

Hall & Woodhouse reports rise in FY profits, managed sites had “an excellent year”: Brewer and pub operator Hall & Woodhouse, which operates circa 150 pubs, has hailed an “excellent year” with a “significant increase in profitability”. The company reported underlying pre-tax profit increased by 25% to £8.1m in the year to 25 January 2025 from £6.5m in 2024. Statutory profit after tax decreased to £4.1m from £9.5m the prior period, principally due to the previous year benefitting from the profit on the sale of the Rio soft drink brand. Net debt was reduced to £35.5n despite capital expenditure of £16.5m. Anthony Woodhouse, chairman, told Bournemouth News: “Our Managed Houses had an excellent year with a significant increase in profitability. Despite the poor weather and general economic situation, it was reassuring that our guests were keen to choose our pubs on ‘high days and holidays’. As well as continued investment in our existing estate, we opened our latest new build H&W Crowthorne shortly after the year end, which has got off to a positive start.” Woodhouse said the firm’s business partner business had “another solid year” with profits slightly ahead of the previous year. “The quality of the estate, our Business Partners, and the support that we provide means that this is a very stable, cash generative, and valuable business,” he said. “The premium bottled ale market in the off trade is under pressure from falling volumes and increasing costs and regulation. The Badger range performed solidly in this context, broadly maintaining volumes. Our craft keg ale range, Outland, performed very well in our houses with the rapid growth more than out-weighing the decline in Badger cask ale. In a year when the focus has quite rightly been on continuing to drive profitability, it is doubly pleasing that we have stayed true to our purpose and values. For example, by continuing to pay the equivalent of the Real Living Wage as a minimum, by being selected as one of the Times’ 70 Top Big Employers in the UK for the second consecutive year, and by increasing the amount we have donated and raised for local good causes to over £800,000 in the year. We have published a full Impact Report, separately. We are looking to make further progress this year. This has been aided by the good weather, but hampered by cost escalation, not least from the steep increase in employer National Insurance contributions in the October Budget.”

Chopstix launches frozen meal range: Fast-growing, quick service restaurant brand Chopstix is now available in supermarket freezers for the first time, with a brand-new frozen ready meal range launched exclusively at The Food Warehouse. From sweet and sour chicken to K-POP bbq chicken, Chopstix has launched seven of the brand’s dishes at home. Other dishes available include salt and pepper chicken, Chinese chicken curry, beef teriyaki, firecracker chicken, and the indulgent signature caramel drizzle chicken. To bring the range to market, Chopstix has partnered with Inspired Global Cuisine. The frozen ready meals are available now from £4, exclusively at The Food Warehouse. Elio Elia, product director at Chopstix, said: “We’ve watched demand for our flavours skyrocket, and we knew it was time to bring Chopstix to homes across the UK. These meals deliver the same big, bold flavours our fans love – now just minutes away in your microwave or oven. The challenge was finding a partner who could help us to bring our ambition to life. Inspired Global Cuisine shared our approach and passion about the project, and we realised very quickly that they also shared our values. We’ve spent the last 12 months developing and innovating across our teams to ensure that the meals are a true reflection of our in-store product.” The company said this was just the start of its foray into retail, with plans “already bubbling away for more flavours and formats”.

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