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Tue 28th Jan 2025 - Exclusive: Red Engine to invite guests to design its next game as it gears up for tenth birthday celebrations
Exclusive – Red Engine to invite guests to design its next game as it gears up for tenth birthday celebrations: Red Engine, the Flight Club and Electric Shuffle operator, is inviting its guests to design its next game as it gears up for its tenth birthday celebrations. Visitors to the 14 Flight Clubs in the UK – plus eight in the US and four in Australia through franchise partners – can already play six different interactive darts games, with its last new game being 2021’s Donkey Derby. Red Engine is now inviting ideas from guests for its seventh game, with the winning design to be developed by the in-house team and rolled out across all Flight Club venues globally. “It’s a blank canvas,” Ben Morris, Red Engine’s digital director, told Propel. “As long as it’s simple enough to understand and not too similar to what we have already. The competition runs to the end of next month and we’re hoping the game will land by the end of the year. People always come to us with ideas for games and we want to embrace that by collaborating with the Flight Club community to create something that they can all enjoy together. This isn’t just about designing a game; it’s about celebrating the incredible guests that have made Flight Club what it is today. We can't wait to see the entries that come in and ultimately bring one of them to life.” It comes as Red Engine, founded after Steve Moore and Paul Barham witnessed a group of youngsters going wild over a game of darts in a pub in Devon, marks “ten years of joy” since opening its first site, in London’s Shoreditch. “Reaching this ten-year milestone is a truly special moment for us,” said Moore. “It’s incredible to reflect on how far we’ve come since that initial spark of an idea in a Devon pub. We’re immensely proud of the impact Flight Club has had on the hospitality industry and the unexpected, ridiculous, joy it has brought to so many people. We look forward to continuing our journey of innovation, creating unforgettable experiences for our guests for many years to come.” The combined number of Flight Club and Electric Shuffle venues globally now stands at 32. Red Engine posted system sales of more than £100m in 2023, up 40% compared with 2022. Excluding franchise venues, Red Engine's sales reached £68.6m in 2023, up 27% on 2022, with like-for-like sales increasing 10%.


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