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Morning Briefing for pub, restaurant and food wervice operators

Mon 3rd Feb 2025 - Update: Admiral Taverns, Grind and Safestay
Admiral Taverns CEO – we’re currently on a run rate of £65m for adjusted earnings, full-year turnover up to £194.5m: Profits at Admiral Taverns are expected to come in higher than last year as the group benefits from recent acquisitions and investment into its estate. Proprium-backed business, which has about 1,600 pubs in the UK that focus on selling drinks rather than food, generated underlying adjusted profits of £59.7m in the 12 months ending 26 May 2024, up from £55.9m in 2023, on higher revenues of £194.5m (2023: £182.0m). Over the period, Admiral invested £36.8m in its pub estate, including refurbishing pubs internally and externally, improving pub gardens and accommodation. “I think it’s really hard to stand still in pubs, you either go forward or you go back and investing significant amounts of capital really makes a difference, so that helped us grow profits last year,” chief executive Chris Jowsey told The Times, adding that he was “really pleased” with the group’s trading performance so far this year. Jowsey said that momentum had continued in the present financial year, with Admiral “currently on a run rate of £65m” for adjusted earnings. He attributed the group’s growing profitability to strong drink sales and high gaming machine income, as well as the impact of recent acquisitions, including the £18.3m purchase of 37 pubs from Fuller’s in June and 18 sites from Marston’s in September. Gaming machines “are quite a useful income stream for both the licensee and us”, Jowsey said, highlighting that the company makes about £8m from the machines a year. Admiral’s community pubs are nearly all located in suburban or semi-rural areas, mainly in the north of England, with only half a dozen located within the M25. The majority of its pubs are leased and tenanted, while just over 200 are part of its “Proper Pubs” division, which are pubs run under an operator-managed model. Jowsey said given the macroeconomic backdrop, he anticipated “a further structural shift towards leased and tenanted pubs”. He said the company would continue on its acquisition spree and believes there “are opportunities out there”. The plan is to grow Admiral’s estate to about 2,000 “sustainable” pubs. Admiral Taverns features in the Propel 500 report, an unparalleled resource that profiles the UK’s leading hospitality operators ranked by turnover – which is available now. This comprehensive report provides more than 90,000 words of analysis, delving into company histories, leadership structures, site numbers and financial performance, making it an essential resource for industry professionals. A list of the operators included can be discovered now by visiting the Propel 500 page on Propel’s website. The guide is delivered in two parts: an introductory PDF, featuring deep dives into the top 25 companies and 6,500 words of insight from Propel’s expert writers, and a fully searchable Excel sheet, offering easy access to all the data. Key highlights include Mark Wingett’s exploration of mergers and acquisitions shaping the Top 500’s future, Tim Street’s view of the UK’s franchise market, and Phil Pemberton’s insights into experiential leisure as a hospitality cornerstone. Katherine Doggrell examines developments in UK hotels, while Mark Bentley, business development director at HDI, identifies emerging growth sectors, and Maria Vanifatova, founder of Meaningful Vision, analyses trends in quick service restaurants. Propel 500 is available now for £595 plus VAT. Existing Premium Club members can purchase it for £395 plus VAT. Premium Club members will receive the report for free on Friday, 28 February at 9am. Order the Propel 500 report today by emailing: kai.kirkman@propelinfo.com.

Premium Club members to receive new searchable and segmented New Openings Database and videos from Restaurant Marketer & Innovator on Friday: The next Propel New Openings Database will be sent to Premium Club members on Friday (7 February). The database will show the details of 268 site openings, including which company has opened a site or its plans to open one in the future. It will have details on what type of site it is and its location, and there will also be a website link to the businesses. The database is published on a monthly basis and Premium Club members will also receive a 15,168-word report on the 268 new additions to the database. The database is segmented into seven categories – cafe bakery, casual dining, experiential leisure, fine dining, hotels, pubs and bars and quick service restaurants – making it even easier for users to search. The updated database includes new openings in the casual dining sector such as Dishoom’s fledgling concept Permit RoomAlta Restaurant, from the team behind L’Eto, and Bancone, the all-day fresh pasta concept. Premium Club members are to be given access to the entire recording of the 2025 Restaurant Marketer & Innovator European Summit Conference. Members will be sent 26 separate video presentations, featuring more than 60 speakers, on Friday at 9am. Premium Club members also receive access to five other databases: the Turnover & Profits Blue Book, the Multi-Site Database, the UK Food and Beverage Franchisor Database, the UK Food and Beverage Franchisee Database and the Who’s Who of UK Hospitality. All Premium Clubs members will be offered a 20% discount on tickets to Propel paid-for events including Excellence in Pub Retail (May 2025) and discounts on specialist sector reports such as the Propel 500. Operators that are Premium Club members are also able to send up to four members of staff to each of our four Multi-Club Conferences for free. Premium Club members receive their daily Propel Info newsletter 11 hours earlier than standard subscribers, at 7pm the evening before. They also receive videos of presentations at eight Propel conference events two weeks after they are held. This represents around 100 videos of industry insight over the course of the year. Premium Club members will be sent a dedicated monthly newsletter that will highlight key updates in the sector and direct subscribers to all the vital content their membership offers. Premium Club members also receive exclusive opinion columns every Friday at 5pm, which include the thoughts of Propel group editor Mark Wingett and a host of industry leaders from across the sector. A Premium Club subscription costs an annual sum of £495 plus VAT for operators and £595 plus VAT for suppliers. Companies can now have an unlimited number of people receive access to Premium Club for a year for £995 plus VAT – whether they are an operator or supplier. Email kai.kirkman@propelinfo.com today to sign up.

Grind back to trading above pre-covid levels as turnover hits record £29.8m, completes further £10m fundraise: Coffee brand Grind has said it is back to trading above pre-covid levels as it revealed it has completed a further £10m fundraise to support its growth. It comes as the group, which operates five cafés, six coffee shops, and three coffee trucks in London, reported revenue increased 38% to a record £29,771,754 for the year ending 30 April 2024 compared with £21,684,040 the previous year. Ebitda loss increased slightly to £3,890,360 from £3,846,417. Pre-tax losses were up to £5,660,896 from £5,313,099. During the period, the company opened further sites in the capital at King’s Cross St Pancras and in Canary Wharf. The group, which employs around 300 staff, closed its Whitechapel outlet while its pop-up sites in Bicester Village in Oxfordshire and Melrose Avenue in Los Angeles came to the end of their one-year terms. In his report accompanying the accounts, founder David Abrahamovitch stated: “Our revenue streams have continued to broaden, and these sales were split roughly 40/40/20 between sales on the high street, online, and through grocers and business-to-business wholesale partners. The high street grew 13% in FY23 and the business is back to trading above pre-pandemic levels despite the increased levels of work from home, and we are confident that this can continue to grow as people slowly come back into the city more often. The online business continues to grow strongly and now consistently delivers monthly sales in excess of £1m. A huge part of its success has been down to partnerships and collaborations with global brands, and the business will continue to drive sales and reach more customers with the new product launches and collaborations planned in the upcoming year. Following the acquisition of Bottleshot Brew at the end of FY23, the business has successfully launched ready to drink coffee cans online and into grocery channels with Tesco and Waitrose, alongside our pod and bean and ground products. We now have listings in 8,000 stocking locations across the UK, including in Tesco, Waitrose, Co-op, Wholefoods and Ocado. The business is investing in growth and marketing activities and has therefore continued to make losses. These losses are in line with management and investor budgets, and the board is confident in its strategy moving forwards. The business raised £5.5m in the financial year and has completed a further £10m funding round after year end. The business is therefore well capitalised and in a strong position to continue to grow in the coming years.” No dividend was paid (2023: nil).

Safestay reports forward bookings up 27% as it sees ‘significant opportunities for growth’: Hostel operator Safestay has reported forward bookings are up 27% and it sees “significant opportunities for growth” with ambitions to double the size of the group’s portfolio in the medium-term. The company said it had forward booking revenue at 1 January 2025 of £4.7m, a 27% increase on the £3.7m in 2023. Safestay stated: “While the macroeconomic and competitive backdrop is expected to remain challenging in the year ahead, forward bookings at 1 January 2025 were up by 27% year on year to £4.7m (2023: £3.7 million). This is supported by further growth in group bookings as well as the improvements the group is making to its marketing capabilities. Safestay continues to invest in its properties, maintaining a controlled capex budget equivalent to 3.0% of annual revenue in 2025. The refurbishment of the recent acquisitions in both Brighton and Budapest is expected to commence before the summer, following receipt of planning approval. Underpinned by our strategic progress and improving operational capabilities, we see significant opportunities for growth and have ambitious plans to double the size of the group’s portfolio in the medium-term. To achieve this, we will continue to actively appraise expansion opportunities across both existing and new markets, including acquisitions as well as less capital-intensive routes to market such as franchising partnerships and management contracts. The board is confident of achieving further strategic progress as well as revenue and adjusted Ebitda growth in 2025.” It comes as the company reported revenue increased 2% to a record £23.0m for the year ending 31 December 2024 (2023: £22.5m). Adjusted Ebitda stood at £6.5m (2023: £6.8m). The group reported a 10% increase in total bed nights to 931,688 (2023: 848,633), 37% of which were booked through direct and non-commissionable channels (2023: 32%). Occupancy rate continued to strengthen to 75.2%, a 3.8% increase (2023: 71.4%). Total revenue per available bed “remained broadly in line year on year” at £18.56 (2023: £18.93) supported by a strategic focus on increasing sales of ancillary services, including food and beverage sales which increased year on year by 26% (2023: 38%). Average bed rate decreased 10% to £21.40 (2023: £23.74) “reflecting market-wide pressures on pricing”. Safestay added four sites to its portfolio – in Costa Blanca and Cordoba in Spain; Brighton in the UK, and Budapest, Hungary. The company opened a new hostel in Edinburgh and returned the lease of its Vienna hotel in August, removing the only loss-making site in its portfolio. At the year end, the company had 20 sites comprising 17 operational locations and three in development (31 December 2023: 17 sites comprising 16 operational and one in development). In January 2024, the group completed a refinancing with HSBC to increase its overall funding capacity and support its long-term growth plans. Existing borrowings refinanced into a single £16m five-year term loan with the addition of a new £2.5m revolving credit facility. Chairman Larry Lipman said: “2024 was a year of important strategic progress for Safestay as we further strengthened our position as one of Europe’s leading hostel operators. We enter 2025 in a strong position as one of the leading international operators in a highly fragmented, sizeable and growing market. In addition to remaining focused on delivering organic growth through our operational initiatives, we will continue to actively evaluate new opportunities where well located, attractive sites become available, including through acquisition and lower capital routes to market where we can leverage our brand, operational capabilities and market understanding. We are very excited about the future for Safestay, which we are confident can create strong shareholder returns by delivering step-change growth in the medium-term.”

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