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Sun 13th Apr 2025 - Exclusive: Adam Martin to step down as Tesco Hospitality MD, BrewDog creates co-leadership structure for bars business |
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Exclusive – Adam Martin to step down as MD of Tesco Hospitality: Adam Martin, formerly marketing and strategy director at Mitchells & Butlers (M&B), is to step down as managing director of Tesco Hospitality, to retire, Propel has learned. Martin initially joined Tesco in spring 2015 as commercial and marketing director of the supermarket’s Family Dining division, before stepping up to become managing director of Tesco Hospitality at the start of 2017. He was previous category and pricing director at Brakes, and spent almost 16 years at M&B, managing trading strategy for all its formats and created new ones for the Harvester, Toby Carvery and Miller & Carter operator. He will be succeeded by James Pavey, also formerly of M&B, and current operations director of Tesco Hospitality. Pavey, who joined Tesco Hospitality in March 2014, spent seven and a half years at M&B, including 14 months as its central operations director. Tesco’s estate of in-store cafes posted a pre-tax profit of close to £21m in the year to 25 February 2024. Pre-tax profit grew 22% to £20,875,000, compared with £16,324,000 in 2023. Turnover grew 16% to £114,737,000 (2023: £96,736,000). The company was established in May 2013. Tesco currently has circa 500 hospitality businesses, with 322 being its own cafes and the remaining circa 180 operated with third party brands – these include around 150 Costa sites and “a lot of smaller partners we’re trialling and experimenting with, such as Creams”, Martin told Propel’s Multi-Club Conference in October. Martin said the business was looking to open more cafes, but in terms of cafes versus concessions, “whoever is chucking out the best numbers wins”. He also said the business was working on rolling out smaller format locations for its own brand offering. Martin said the current sales mix in Tesco cafes was 36% drinks and 63% food, and in the 2024 financial year, it sold £4m of lattes, £4m of pots of tea and £3m of breakfasts. He said: “The preconception that in-store dining is down-market is plain wrong. That doesn’t mean it’s not value, but it’s value in terms of quality for price and service rather than how cheap can you make it, which is emphatically what we’re not.” He added. “We try to work with the Tesco brand when it makes sense for the customer but we’re not ideological about this. Where we have a brand affiliation that works well, we’ll use it, and about a third of the stuff we use in the cafes, you can buy in the shops.” Martin’s video from the Propel Multi-Club Conference is available to Premium Club subscribers. Premium Club subscribers receive videos of presentations at eight Propel conference events two weeks after they are held. This represents around 100 videos of industry insight over the course of the year. A Premium Club subscription costs an annual sum of £495 plus VAT for operators and £595 plus VAT for suppliers. Companies can now have an unlimited number of people receive access to Premium Club for a year for £995 plus VAT – whether they are an operator or supplier. Email kai.kirkman@propelinfo.com today to sign up.
Exclusive – BrewDog creates co-leadership structure for its bars business: Scottish brewer and retailer BrewDog has created a new co-leadership structure for its bars business, which has seen the appointment of joint managing directors, Propel has learned. Chris Webb, formerly of the Azzurri Group and Cream Group, who joined BrewDog as global finance director of its bars division in May 2013, has been appointed as one of the co-managing directors. At the same time, Martin Keith, who started out as general manager of the group's Kelvingrove bar in Glasgow, and was most recently BrewDog’s brand and projects director, has been appointed as the other. Propel revealed last week that Lisa Buckley, former chief executive of Leisure TV Rights (LTR) and ex-managing director of Cote, had stepped down as chief retail officer at BrewDog to pursue new opportunities. Buckley took up the global role overseeing the company's retail offering, which includes more than 120 bars and hotels across the world, at the start of this year. Buckley was hired by BrewDog after stepping down as chief executive of Ninja Warrior operator LTR after two and a half years in the role last October. A BrewDog spokesperson told Propel: “We have decided not to replace the chief retail officer role. Instead, we have created a co-leadership structure for our bars business with Chris Webb overseeing operations, finance, property, and sales, and Martin Keith, who has been with BrewDog for more thana decade, leading on brand, marketing, food, drink, and systems.” Last month, BrewDog promoted chief financial officer James Taylor to chief executive and chief marketing officer Lauren Carrol to chief operating officer. Taylor replaced James Arrow, who stepped down for personal reasons having taken over from BrewDog co-founder James Watt in May last year.
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