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Morning Briefing for pub, restaurant and food wervice operators

Thu 24th Apr 2025 - Update: Domino’s, Chipotle, Activate and YouMeSushi
Domino’s reports positive sales growth in first quarter with delivery up but collection down, most of targeted 50 new stores for 2025 to open in second half: Domino’s has reported positive sales growth in the first quarter of 2025, with delivery up but collection down, and said most of its of targeted 50 new stores for this year will open in second half. The company said total system sales were up 2.1% in the period, with like-for-like sales up 0.5% and total orders up 0.5% compared to the first quarter of 2024. It said delivery was up 1.3%, driven by continued intense focus from franchise partners, and while collection was down 0.9%, it showed an improving trajectory supported by the company’s first ever national collection campaign. Domino’s said total orders and like-for-like sales remain positive so far in the second quarter, and that it continues to expect FY25 underlying Ebitda in line with market expectations. The company said: “The positive trends we saw in the second half of 2024 have continued in 2025 despite an uncertain market. Our delivery times continue to improve and are a clear, competitive differentiator. Average delivery times in Q1 25 were 24.3 minutes compared to 25.1 minutes in Q1 24. We also saw a continued improvement in on-time deliveries and a reduction in late deliveries. The benefits of this showed in our performance, where delivery orders grew by 1.3% compared to Q1 24. Although collection orders declined 0.9% in Q1, we see clear consumer value in the collection channel in this uncertain economic environment, and order trends have improved as a result of our first ever national marketing campaign focused on value in collection which was launched at the end of Q1. After positive results from our first phase of our loyalty trial, we have moved into the second phase, inviting circa 3 million customers to participate. In this phase, we are testing our loyalty models across a wider range of cohorts, and we are seeing early signs of incremental orders across all these cohorts. We continue to target a full roll out in FY26 and will update further on the second phase of the trial at the H1 results in August. We have 26 new stores in construction or planning approved. In a more uncertain environment, we continue to expect in excess of 50 new stores in FY25, albeit, as usual, these will be second half weighted, and planning remains slow. In January, we launched two new sides, ‘Loaded Veg’ and ‘Loaded Veg with Chicken’ and added a personal thin crust option to our Cheeky Little Pizzas Range, all under 400 calories, as part of our lunch range. We also brought back our Chicken Mexicana range of pizza, sides and lunchtime wrap, and our second year of the Domino’s Cookie with Crème Egg once again sold out before Easter. As we outlined at our full year results in March, we continue to explore targeted, accretive opportunities, which would be financed within our existing balance sheet capacity, while remaining committed to returning excess capital to shareholders in the future.” Chief executive Andrew Rennie added: “Our focused operational strategy returned the Domino’s system to growth in the second half of last year and growth has continued in 2025. During Q1, Domino’s market share has strengthened, our franchise partners have driven further improvements in delivery times, and we continue to focus on giving our customers compelling value. Looking ahead, while the market and consumer environment has become more uncertain since our FY results, we remain confident that our ongoing strategic initiatives, store opening pipeline and collaboration with our franchise partners will allow us to continue to win market share. Our initial assessment of newly introduced tariffs shows minimal direct impact. We continue to assess any indirect impacts on our supply chain, monitor the broader environment going forward and our full year expectations remain unchanged.”

Premium Club subscribers to receive updated Multi-Site Database with 3,386 operators and 30 new companies tomorrow: Premium Club subscribers are to receive the updated Multi-Site Database tomorrow (Friday, 25 April), at noon. The next Propel Multi-Site Database provides details of 3,386 multi-site operators and is searchable in seven main segments. The database features 989 (29%) operators from the casual dining sector, 794 (23%) pub and bar operators, 576 (17%) cafe bakery operators, 472 (14%) quick service restaurant operators, 276 (8%) hotel operators, 214 (6%) experiential leisure operators and 54 (2%) fine dining operators. The database is updated each month, and this edition includes 30 new companies. The database includes new companies in the casual dining sector such as Berkshire pizza concept Knead Neapolitan Pizza, restaurant concept Enish, and Josephine, the French bistro concept from Michelin-starred chef Claude Bosi and wife Lucy. Premium Club subscribers also receive access to five additional databases: the New Openings Database, the Turnover & Profits Blue Book, the UK Food and Beverage Franchisor Database, the UK Food and Beverage Franchisee Database and the Who's Who of UK Hospitality. All Premium Club subscribers will be offered a 20% discount on tickets to Propel paid-for events including Excellence in Pub Retail (May 2025) and discounts on specialist sector reports such as the International Brands report. Operators that are Premium Club subscribers are also able to send up to four members of staff to each of our four Multi-Club Conferences for free. Premium Club subscribers receive their daily Propel Info newsletter 11 hours earlier than standard subscribers, at 7pm the evening before. They also receive videos of presentations at eight Propel conference events two weeks after they are held. This represents around 100 videos of industry insight over the course of the year. Premium Club subscribers will be sent a dedicated monthly newsletter that will highlight key updates in the sector and direct subscribers to all the vital content their membership offers. Premium Club subscribers also receive exclusive opinion columns every Friday at 5pm, which include the thoughts of Propel group editor Mark Wingett and a host of industry leaders from across the sector. A Premium Club subscription costs an annual sum of £495 plus VAT for operators and £595 plus VAT for suppliers. Companies can now have an unlimited number of people receive access to Premium Club for a year for £995 plus VAT – whether they are an operator or supplier. Email kai.kirkman@propelinfo.com today to sign up.

Chipotle CEO – we continue to see great progress in restaurant-level margins across our European sites: Scott Boatwright, chief executive of Chipotle, has said that across its sites in Western Europe, including the UK, the brand continues to see “great progress in restaurant-level margins” and is achieving some of the highest margins “we’ve seen in that market”. Earlier this month, the US brand made its Essex debut, with an opening at the Lakeside shopping centre, in West Thurrock – its 20th UK location. It also operates sites in France and Germany. Speaking after the brand’s first quarter update, Boatwright said: “I have a lot of confidence in the team there really building out a really strong economic model across the markets we are in which we can see. We can see a pathway to hundreds of restaurants in the markets we operate in today. We’ve already opened up central London and Germany for additional development opportunities. We are actively looking for sites to start growing again in Europe. As you know, it takes time. Once you find a site, it’s probably 18 to 24 months before that site opens. But we feel really good about where we are today and the progress we're making.” It came as first quarter revenue for the business reached $2.9bn, with a comparable sales decline of 0.4%. Chipotle lowered its full-year outlook after quarterly sales declined for the first time in almost five years, suggesting that economic uncertainty is causing diners to pull back on eating-out. Digital sales accounted for 35.4% of total sales. The company said that cost of sales increased to 29.2% of revenue, primarily due to higher inflation in avocados, dairy, and chicken, as well as tariff impacts. The business said it expects to open 315-345 new restaurants in 2025, with at least 80% including Chipotle lanes. It said that international growth will accelerate, especially in Canada and the Middle East, with ongoing efforts to improve the economic model in Europe.

We Do Play lining up Newcastle and Leicester launches for Activate before returning to London: We Do Play – the multi-concept experiential leisure operator – is lining up Newcastle and Leicester launches for its Activate concept before returning to London to open on Oxford Street. The company, which also operates Flip Out and Putt Putt Social here and founded Boom Battle Bar before selling the brand, first brought Canadian immersive game concept Activate to the UK last year, launching at The O2 in London. It has now revealed the location for its next Activate site will be Newcastle’s Metrocentre, scheduled to open this summer. Work will also start at the end of this month on the third Activate in the UK, which will be in Leicester, with London’s Oxford Street set to be the fourth location, scheduled to launch in the autumn. Richard Beese, co-Founder of We Do Play, said: “We welcomed 50,000 fun seekers through the doors of the first Activate at London's O2 in the first six weeks of opening, making this location the number one best-performing Activate out of 60 in North America, Canada and Dubai, and it is already ranked at number five on Tripadvisor’s ‘Fun Activities and Games in London’ with all five-star reviews. And we are thrilled to be announcing three new openings, with Newcastle’s Metrocentre leading the way with a summer launch. Metrocentre felt like the perfect location for Activate’s first launch outside of London, already home to a fantastic variety of leisure concepts. The team at this incredible retail, leisure and entertainment destination are great to work with and we can't wait to bring Activate to the north east. We just know that families and fun seekers in the region are going to love it! Leicester and London’s Oxford Street will follow hot on the heels of the Metrocentre launch, and we have more openings planned later this year. Activate is going to be the biggest competitive socialising experience to launch in the UK in 2025!” Ben Cox, director at Sovereign Centros from CBRE, asset managers of Metrocentre, added: “Activate is unlike anything we currently have at Metrocentre, or indeed anything that exists in the north east, so it will offer a real point of difference to a destination that already dominates its region. We know there is growing demand from our visitors for more competitive socialising concepts and Activate is the perfect operator to deliver a dynamic and unique experience, one that at the moment can only be found in London.” In October 2024, Beese told Propel that We Do Play is investing in a multimillion-pound roll out that will see 30 UK Activate sites built in 42 months, and that it is talking to landlords in cities such as Bristol, Leeds, Glasgow, Liverpool, Manchester and several more London locations.

YouMeSushi to open in Brixton tomorrow: YouMeSushi, the restaurant and takeaway business, will open its latest site tomorrow (Friday, 25 April), in Brixton, south London. It will open at 401 Brixton Road, offering fresh salmon and tuna sashimi, poke bowls, sushi and hot dishes like teriyaki chicken rice and chicken gyoza ramen. The restaurant, which will be run by franchisee George Sousa, will have 15 seats for those wishing to dine in. Founded in Marylebone in 2008, YouMeSushi has grown to 25 branches across the UK – mainly in Greater London, with regional outposts in Brighton, Cheltenham, Reading, Luton and Worthing. In December, head of franchise Tim Circus told Propel that YouMeSushi is aiming to reach the 35-site mark in 2025, with Birmingham and Manchester “key focus areas”. The franchise brand has previously said it aims to double its estate over the next three years.

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