Tue 27th May 2025 - Mission Mars reports record revenue, TGI Fridays moves into breakfast arena Mission Mars reports record first half revenue after full year turnover passes £90m, ten more Rudy’s opening or in legals with further Albert’s Schloss sites under negotiation: Mission Mars, the Business Growth Fund-backed operator of Albert’s Schloss and Rudy’s Pizza Napoletana, has reported record first half revenue after its full year revenue passed £90m – also a record. Chief executive Roy Ellis said the business, which has 38 venues across the UK including four Albert’s Schloss sites (2023: four) and 32 Rudy’s (2023: 26), had seen “resilient” trading in the first half of its 2025 financial year, with Albert’s Schloss delivering record revenue of £25.3m (2024: £18.9m) and Rudy’s Napoletana also delivering record first half revenue of £29.0m (2024: £19.9m). It comes as the business reported its revenue passed £90m in the year to the end of September 2024, driven by a circa £16m increase in Rudy’s turnover. Its revenue for the year totalled £92.9m (2023: £71.1m) with Albert’s Schloss contributing £37.5m (2023: £32.3m) and Rudy’s £46.4m (2023: £29.3m). On a like-for-like basis, both Albert’s Schloss and Rudy’s delivered consecutive year-on-year growth, with both brands tracking around 8%-10% ahead of their comparable market segments in the Peach Coffer Tracker for the same period. Group adjusted site Ebitda for the period was £14.7m (2023: £13.9m). Ellis said: “Our team continued to build on previous year success by delivering an industry leading group guest experience score of 82.2% in FY24 and retaining that score so far in the first half of FY25. I am pleased to have progressed with opening nine new Rudy’s Napoletanas and an Albert’s Schloss in Soho, London, in FY24. A further three new Rudy’s Napoletana pizzerias have opened in FY25 and a further four new openings are confirmed for summer 2025. We continue to search for the best locations and currently have six new Rudy’s Napoletanas in legals and are negotiating on a number of potential Albert’s Schloss locations.” Mission Mars features in the Propel Turnover & Profits Blue Book, which features 1,108 companies and is exclusive to Premium Club subscribers. Its turnover of £90.2m is the 130th highest in the database. Companies can now have an unlimited number of people receive access to Propel Premium for a year for £995 plus VAT – whether they are an operator or a supplier. The single subscription rate is £495 plus VAT for operators and £595 plus VAT for suppliers. Email kai.kirkman@propelinfo.com to upgrade your subscription. TGI Fridays launches first ever breakfast menu: TGI Fridays has launched its first ever breakfast menu and is introducing it into 22 UK locations. Its new ‘Rise & Dine’ breakfast menu features dishes such as the All-American Slam full breakfast (pork sausages, crispy bacon, fried eggs, baked beans, sautéed mushrooms, grilled tomato, hash brown bites and toasted ciabatta) for £10.95, and a bacon ciabatta (crispy bacon, Monterey Jack cheese and fresh tomato) for £5. There is also a Garden State Slam option (plant-based chicken, smashed avocado, Cajun-spiced corn chips, fried eggs, hash brown bites and toasted ciabatta) for vegetarians, and an Oreo crunch pancake stack (a triple stack of fluffy pancakes loaded with Oreo crumble and vanilla ice cream). Diners can also tuck into steak and eggs (8oz rump with sautéed mushrooms, grilled tomato, hash brown bites and a fried egg) and a hash brown stack (hash brown bites loaded with melted cheese, pink pickled onions, maple sriracha dressing and chillies, topped with a fried egg and a selection of additional toppings including pulled beef, BBQ pulled pork and maple glazed bacon). Drinks include fresh juices and a selection of ‘sunrise sips’, with flavours such as banana, strawberry, pineapple and grenadine; cucumber, lemon, elderflower cranberry and soda water; and apple, vanilla, mint and soda water. Earlier this month, Propel reported that the new owners of TGI Fridays UK will relaunch the brand in July as it looks to reposition the business. Breal Capital and Calveton last year paid a total consideration of £9.55m to acquire the bulk of TGI Fridays UK out of administration through a new vehicle, the Liberty Bar and Restaurant Group.